Have you ever been driving down the highway and noticed a wall that was disgustingly dirty? This happens often for me living in a large city like Houston. Some areas have beautiful stonework lining the highways and others look like they could use a good power washing. What if those dirty city walls could be turned into a work of art?
Graffiti has gone clean with the Reverse Graffiti Project and Green Works!
Reverse graffiti, or “clean tagging,” is a method of creating art by removing dirt and grime from a filthy surface. The idea behind “clean tagging” was to turn cleaning into an art form and show that cleaning can be beautiful. This is the mantra of Green Works.
Cleaning can be beautiful.
A high-traffic, extremely dirty, and large spot in San Francisco, the Broadway Tunnel, was chosen to become the canvas for a live 140-foot Green Works product demonstration of reverse graffiti. Green Works utilized Paul “Moose” Curtis, a British pioneer of an art form called “clean tagging,” to help realize their vision. Green Works products are at least 95 percent plant-based, so they decided to reverse out a mural of plants and trees on a dirty city wall. What a perfect theme for Green Works! You can see the entire gallery by checking out the Facebook page for the Reverse Graffiti Gallery.
Check out the video of the Green Works Reverse Graffiti Gallery to get the full experience!
Enter to win!
Green Works is making one of LA’s grimiest corners, alleys or nooks beautiful this May and now is your chance to help! Enter the Reverse Graffiti Gallery sweepstakes on the Green Works Facebook page for the chance to win a trip to Los Angeles.
The winner of the grand prize will receive a three-day trip for two to Los Angeles to attend the Reverse Graffiti Gallery opening, a $1,000 gift card and access to the best art the city has to offer with day passes to some of the city’s museums. Three additional entrants will also be selected at random to win Green Works products.
Registration for the sweepstake ends April 26th at 11:59 p.m. (Eastern Time)
For your chance to win, enter the Green Works Reverse Gallery Sweepstakes on Facebook!
Have you ever seen Reverse Graffiti in action in your city? Is there a place in your city that could benefit from the efforts of Green Works?
Formula Mom Disclosure: This article is sponsored by Green Works. All opinions and experiences are 100% my own.