Formula: Mom is a family lifestyle blog written by me, Mariah. I’m a thirty-something, married woman with two children under age five. Formerly an elementary and special education teacher, I’m now a full-time blogger and work-at-home mom. I offer a variety of services including compensated campaigns and sponsored posts, reviews and giveaways, and Twitter Party hosting. You can contact me for more information on these services and rates.

Media kit is available upon request.

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More About Formula: Mom

Reader Demographics

• Women between the ages of 25 and 40.
• Married
• 1-2 children, babies through elementary age
• Approximately 2/3 are working mothers with 30% of those working outside the home

Why Use a Mom Blogger:

(via eMarketer):

• Parenting and pregnancy websites are the top source moms and expectant moms use to learn about products and services.
• Moms mention brands an average of 73 times per week compared with just 57 among males.
• 90% of moms are online vs. just 76% of women in general.
• 66% of moms believe word of mouth is credible.
• 18.3 million internet users who are moms read blogs at least once a month. {although they predict numbers to be higher because some may not differentiate between a website and a blog}
• 3.9 million women with children write blogs in the US. By 2014, that number will jump to 4.4 million.

(via BlogHer/iVillage):

• 87.1 million women online are active on a weekly basis in social media… including blog interactions, Facebook, message boards, and other social networking sites such as Twitter.
• For the 20+ million BlogHer Network audience, engaging in reading blogs is their number one regular online activity, above watching TV, visiting Facebook, or reading other traditional media sources such as newspapers or magazines.

(via NPD Group, Inc):

• 55% of active social media moms said they made their purchase because of a recommendation from a personal review blog.
• One in four of moms have purchased a children’s product because of a recommendation from a social networking site or blog.

Read more about Social Media Mom’s Influence.